In 2009, the Polder family decided to become farmers. At the time, they were living on a half-acre property in Melrose, Florida, and had no prior farming experience. They made…
Twitter Profiles Are Serious Sales Channels
Many content creators are masters of Twitter with hundreds of thousands of engaged followers who buy their courses, ebooks, and other products. For these entrepreneurs, a Twitter profile is a…
Syncing In-Person Payments & Online Sales
eCommerce stores have some serious advantages for both owners and customers. But in-person shopping has incredible benefits, too, and there are certain situations where your customers may need to buy…
How to Keep Students Engaged in Your Online Courses
Online courses are incredibly versatile and can be a powerful tool for a variety of businesses. A blogger could sell courses about cooking, organization, crafting, or interior design. An accounting…
20 Ways To Make More Sales
How much are your customers spending every time they make an order on your site? There’s an easy way to find out. The Average Order Value (AOV) of your store…
Expert Tips to Increase Conversions With Your Product Descriptions
Katrina McKinnon • June 28, 2021 So, you have a pretty amazing product — it fits into your online niche and the marketing strategy seems great, but what will turn…
5 Best Insurance Companies for Small Businesses (2022)
Owning a business can be wildly rewarding personally and professionally—but it also comes with financial risk. Business owners need to worry about protecting their business assets (including inventory, commercial space,…
6 Steps to Identify Your Target Audience
Before building brands and products, you must define a target audience. This all-important process includes constructing personas — fictional customers representing your target market. Market vs. Audience A target market…